عنوان مقاله [English]
In this paper the issue of performance measurement for very
small enterprises is examined. A case study was undertaken to
examine seven small retailer's in the Northern NSW City of
Lismore . The retailer's beliefs and attitudes about profit and
performance measurement are shown to be at a variance with
normative expectations. Participants demonstrated a poor
understanding of profit measurement, and were inclined towards
other measures of performance.
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