In this paper the issue of performance measurement for very
small enterprises is examined. A case study was undertaken to
examine seven small retailer's in the Northern NSW City of
Lismore . The retailer's beliefs and attitudes about profit and
performance measurement are shown to be at a variance with
normative expectations. Participants demonstrated a poor
understanding of profit measurement, and were inclined towards
other measures of performance.
. (1994). Accounting Profit As A
Measurement of Performance
A Case Study of Small Retail Enterprises. (e31549). Accounting and Auditing Review, 3(1), e31549
MLA
. "Accounting Profit As A
Measurement of Performance
A Case Study of Small Retail Enterprises" .e31549 , Accounting and Auditing Review, 3, 1, 1994, e31549.
HARVARD
. (1994). 'Accounting Profit As A
Measurement of Performance
A Case Study of Small Retail Enterprises', Accounting and Auditing Review, 3(1), e31549.
CHICAGO
, "Accounting Profit As A
Measurement of Performance
A Case Study of Small Retail Enterprises," Accounting and Auditing Review, 3 1 (1994): e31549,
VANCOUVER
. Accounting Profit As A
Measurement of Performance
A Case Study of Small Retail Enterprises. AAR. 1994;3(1):e31549 (In Persian).
